September 3, 2015
The attention social media is receiving is going to last a long time, today we will focus on Twitter. If your ultimate aim is to grow your business, and overtake your competitors, then now is the right time to master the social media platforms out there. 5 Tips to Boost your Business Using Twitter Interact with your followers Marketers have the tendency to forget that Twitter and other social media platforms are not like old school tools like TV broadcasts. You don’t need to sell every time you publish something. If you only post links back to your own website with the intent of selling then most people will just unfollow as they will find it annoying. The ‘trick’ is to engage as much as possible with other users. Follow influential people that are in an industry that is relevant to yours. Talk to people and interact with those who decide to follow you, start a conversation. Offer Twitter exclusive promotions If prospective clients find out that you offer exclusive deals, to those who follow you, then be assured that they will soon follow suit. Social marketing is about giving your customer the added value that they seek. By giving out discounts during certain periods you are sure to attract attention and therefore create value. Create an identity for your brand Make sure that your profile encompasses every little detail of your business to maintain the identity that you have created. Create a ‘persona’ that is interesting and appealing to your ideal customer. If you follow these steps people will recognize your brand and start to have ‘feelings’ towards your company. The objective of doing so is to create a long lasting relationship. Send people to your site. Provide your followers with little snippets of longer content that links directly […]
August 27, 2015
Marketers are continuously looking at taking advantage of the newest search engine algorithm, and search engines are implementing these changes to make it an even playing field. This creates an ever-changing environment. Mobile plays a big role in this and impacts SEO more than one would think. How does mobile impact SEO strategy? 1. Loading time plays a key role Smartphones and other mobile devices don’t have the same hardware power as a laptop or desktop computer. The next factor is that the internet connections are as fast. This all translates to the fact that a mobile website needs to load fast to get a good search engine ranking. A good suggestion for this is to limit the amount of heavy images used on the website. 2. Size matters Generally people using a smartphone for a web search tend to search for shorter phrases. This means mobile SEO, can be improved with short, keyword rich content. An overload of text means that users will find it hard to find the exact information they are looking for. 3. Local results are better off When a mobile search is performed, certain information is shared implicitly, such as location. An example of this is for example when you perform a search for food, your chosen search engine will imply you are looking for somewhere to eat nearby. Mobile SEO can be improved by providing content that meets the high number of daily searches that are performed while people are out and about. 4. Social media can drive extra traffic Mobile users are keen social media users, meaning they are more likely to engage through social media. If your website has social sharing features and you are active on social media and you share original, relevant and interesting content people on the move will be prompted to […]
August 25, 2015
If you were not aware of this yet, social media has a fairly important impact on how your SEO rankings work. The best solution to run your campaigns in the best way is to run them together in an integrated manner. In the past year Google’s algorithm updates have forced website owners to focus on producing content to earn a better ranking. Relevant and interesting content will certainly get you up in the rankings and give you decent on-line exposure. a great article, some images for an infographic will cause people who follow you to share the content and in that way increase your on-line presence. How do Social and SEO work? By managing to gain an engaged group of followers and fans on the many social platforms out there, you are able to push out content on a regular basis and engage with an already receptive audience. When you promote your content from your own website onto social media platforms you are able to gain a few bonus SEO points. It works like a cycle that keeps spinning and gaining more and more awareness. Are you managing your SEO and Social Media together? Do you increase your on-line reach in this way? If you want to discuss it further, get in touch by filling in the form below. [contact-form-7 id=”400″ title=”The contact form”]
August 18, 2015
Recent history and advance in technology has brought many changes to the marketing playing field. Customer expectations are at an all time high and the influence mainly comes from social media. Which is why you need brand advocates to help you engage with your customer base.
August 6, 2015
We are half way through 2015 and Google algorithms, content strategy and mobilisation are still the buzz words in marketing. But what trends will remain? What will be the most popular? What is the next big thing? In this article The Island wants to give you an overview of what conversations are happening in the world of marketing and what the on-line world is saying the top 10 trends will be in the coming years for marketing. 1. Mobile is going to be front and centre (more than it already is) Evolution in technology and what consumers use mobile tech for makes this one of the major influencers of the trends to come. Mobile tech allows brands to create a more personal relationship with its consumers, wherever they are, and whatever they are doing. 2. Transparency will be key to brand-customer relationships. Right now, customers are looking for more engagement from their favourite brands. Genuine brands, who are straightforward with what they deliver to consumers, will see positive effects of their behaviour. It’s all about a good chat, not a good sell. 3. The demand for quality content will not slow down. Content, especially visual content, will be head of the pack when coming to the online marketing world. The customer is definitely being lead by their eye and, in a way, it feels like a more traditional print attitude to advertising. Grab them with the visual. Additionally, the rate at which a brand can create quality content will have a big impact on their success. 4. Customer produced content will be even more important. The strength of user generated content will surpass that of brand created content as brands start to give marketing power to their customers. From on-line reviews, to social media posts and blogs, brands will need […]
June 24, 2015
The Urban Innovation Centre was created to help businesses, academics and city leaders to discuss the regeneration of cities to make them future ready. We have just returned from a presentation there hosted by Nicole Crockett, CEO of The Building Exploratory, and Karen Elmes, Lifelong Learning Manager, who actively encourage people to participate in change at both local and regional levels.
June 10, 2015
Club level rugby in England has strong support but the national team still dominates when it comes to drawing in the masses. Average attendances for Premiership games are around the 13,000 mark (that’s a total average audience of 156,000 on any given match day.) The rugby world cup is now just 100 days away and is expected to attract a worldwide audience of over 4 billion and visitors are expected to spend up to £869m during the course of the tournament. How premiership rugby teams can increase their audiences The premiership teams should be gearing up, during this unique time period, to ensure they pull in new fans for the future, and also take advantage of the short term income increase the tournament could supply. Rugby is now played in 190 countries around the world so premiership rugby teams, who play in the most professional and oldest league in the world, should be using the world cup as an opportunity to draw in new audiences. The advantages are fairly obvious with increased merchandising sales and the opportunity to become more attractive to sponsors who see the opportunities behind the database of the club. The 11 host cities have the biggest potential in being able to attract new worldwide fans and engage with them, for the long term. Hopefully the clubs will use their own community structures to spread the word and engage with fans one-on-one. Using social media to increase attendances Social media is going to play an enormous part for the rest of the clubs where they should be utilising the ‘hero worship’ of their own world cup stars to draw attention to the club. Not just tweeting about their players but truly engaging with the new fans that avoids sales but which has warmth and a genuine feel […]
January 16, 2015
At The Island we work with our clients to setup and implement strategies, designs and processes that make the most of vital digital channels to increase awareness, leads and sales opportunities. Click to find out more
August 12, 2014
The Premiership season is about to kick off in England.
Excitement is high, nerves are on edge, predictions for the season have been discussed again and again. It's sweaty palm time.
And that is just for the people who work in sports marketing! Being part of a commercial sports team is a constant juggle between being an illogical and passionate fan, combined with the sensible head you need to make sure fans keep coming week after week.
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