A digital marketing strategy is essential for any business that is looking to use on-line tools and platforms to grow their business. But how do you start creating a digital marketing strategy? Here is a list of 8 reasons why you should have a digital marketing strategy and some tips on how you can create your own, or refine the strategy you currently have. 8 reasons to create a Digital Marketing Strategy 1. A strategy can help you identify goals and objectives. A company with a digital marketing strategy is one with clear cut objectives when it comes to increasing their client base or to build on existing relationships. A digital marketing strategy will give you direction to reach these goals. 2. Empower your on-line value proposition with a digital marketing strategy. A well-defined on-line customer value proposition will help you separate your on-line service and encourage existing and new clients to engage and stay faithful. A digital marketing strategy will also help you differentiate yourself in an on-line crowded market place. 3. A strategy will help you better understand who your on-line customers are.  Your on-line market in most cases will be different from your traditional one. Therefore with the help of a digital marketing strategy you will be able to tailor your offer to those people. Digital is often referred to as the “most quantifiable medium ever”. Yet, Google Analytics and similar will just give you information such as how much traffic you can expect which is not based on sentiment or perceptions. There are a wealth of client feedback tools to identify your potential weak points and to find ways to solve these issues. We suggest starting with Kampyle, PollDaddy or UserSnap. The first two are survey creators great for feedback on blogs, and the latter is a simple visual feedback tool. 4. A […]