An email newsletter is a message that is sent out to subscribers typically on a regular interval. Email newsletters may be sent daily, weekly, bi-weekly, monthly, or even annually. The content of email newsletters varies with each edition. Does your business send an email newsletter? Are you stuck with getting unsatisfactory results? It could be down to the design. Today The Island will be taking you through a short list of suggestions that could improve the turnout of your email campaigns. 1. Use a familiar ‘From’ name The key to success here is to use a name that is familiar with your subscribers. Someone or something they will recognize. The sender and subject lines are the first impression a marketer can leverage on for people to engage with their newsletter. 2. Break your newsletter down into chunks It may seem fairly straight forward but most people will read emails by just skimming over the content of it. Long emails with lots of text for newsletters don’t work at all.  The best solution is to break your email down into smaller chunks of content. Breaking it down allows subscribers to quickly identify any information and content that meets their interest. The key notion is to not overload readers with text, rather spark their interest with creative titles and images. 3. Use segmentation and target your subscribers There is no need for your users to receive the same content when it is a really easy process to target what they see. This means that the campaigns you send out will appear to be more relevant to the receiver and consequently it will improve chances of click-through activity. So take your time and go through your list of subscribers and tailor your newsletter as much as possible for the best results. 4. Use […]