There is no denying that this era’s customers are smarter in choosing which businesses and services they decide to associate with. There is a plethora of information available to them from the brands themselves as well as the many voices in social media. However, they are now also more distracted and more sceptical than ever when it comes to being bombarded with promotion. Millennials, who have grown up with social media as a marketing tool, are very savvy when it comes to being marketed to, and are the most active at opting out of communications if they feel overwhelmed. There are many challenges for marketers, as they perform various tasks to maximise reach, convert the enlightened and build customer loyalty. Social media is great for reaching high engagement levels and pushing great content. More so now that mobile is overtaking our daily life. Brands need to optimise their social media presence and digital content experience to open up to the amazing opportunities today’s technology can deliver. If you can master the 3 tips listed below to improve customer satisfaction, you’ll be in a great position to draw in those meaningful connections while at the same time creating genuine associations with completely new groups of people. 1. Influence and encourage fans to be loyal and involved. We live in a world where marketing isn’t as exclusive as it used to be. Trends are set by the press, niche influencers and your client base. In light of this new reality, retailers need to use creative approaches to interact with consumers, in which they are engaged as brand promoters. If customers can relate personally to content, they’re significantly more prone to share it. 2. Let go and practice platform agnosticism. In this modern era, there is no need for digital marketing campaigns to only drive traffic to destination […]