Every business needs a good branding strategy, no matter the size. Branding is what gives your customers their first impression and what they can expect from you as a business. A brand isn’t just a simple logo, it is everything connected to it. Branding is image, tone of voice and more than ever a community. You can develop this in many ways, and the first obvious choice is starting with your website, leading to all digital and non digital strategies. These 4 essentials for your branding strategy will get you started whatever your business. 1. Decide the image you want your business to portray.  This is the first step of the process. What image should represent you? What is your business’ identity? To get to that, all you need to do is come up with a few simple pieces of information: Define your mission, values and goals If consumers choose your services/products, what sets you apart from your competitors? What should your messaging be? How are you currently perceived by the public? Is it the way you want it? Market research is your best option here. Find out what the needs, desires and habits of your target audience are. In this way you will get a good understanding of what it is you can deliver. If you dig long and hard enough you will be able to tailor your strategy for the majority of your branding efforts. 2. Create content that conveys your branding messaging.  Quality content can best represent your brand. Make sure all the content that is created follows the same general idea behind your business branding. Keep these few tips in mind when starting to develop branded content: Choose the right time and relevant topics Choose a voice and stick with it Never forget your mission and values, […]