November 4, 2015
Today we will be going over 6 of the most common mistakes of social media marketing. Social media marketing is a growing world and more and more businesses are diving head forward into it. Using social media will allow you to reach out to a broader target audience and create greater brand awareness. How do you know though which is best approach for you? Hopefully you’ll be in a better position after reading about these mistakes of social media marketing. 1. You need to use every social media network out there This is probably the easiest to avoid. Think about your target audience and where they are likely to be. If you are marketing to businesses you target market is most likely going to be on LinkedIn. More of a B2C business? Then Facebook and Twitter are your best options. Now that Instagram allows adverts you can even adopt a strategy for the younger audiences based on visuals. 2. Social media is a different strategy Truth is social media marketing forms a part in every SEO strategy alongside a plan to get greater engagement and brand awareness. It can be a way to drive traffic to your site, especially if you are using content marketing in your strategy. Social media should be treated like any other marketing channel. Segment, target and position and then use data to analyse the results. 3. Google+ is a nightmare Most people know of Google+ for all the wrong reasons but it can be part of a successful social media marketing plan. Don’t underestimate it as it allows you to reach a further audience, and being part of Google it will have an impact on your organic search ranking and traffic. 4. It’s about immediate interaction Don’t get sucked into one of the most common mistakes […]
July 30, 2015
While there are advantages of having in-house personnel manage your SEO campaigns, there are many more that come with partnering up with a dedicated digital agency, specialized in SEO. Here is a list of some core advantages. 1. Ongoing training and expertise. Search engines are dynamic, rankings and visibility change every time the search algorithms are updated but it can also mean new opportunities for you. Understanding this is critical to a business and its success. It is vital to have ongoing search engine marketing training. This is exactly the job a digital agency performs. They monitor and stay ahead of industry trends. 2. Resources at hand. There are many parts to an effective SEO program, many ongoing. A successful SEO plan doesn’t favour one or the other element but it creates a balance. Think about an SEO program as a table and the elements the legs. If one of these is missing you are bound to have a lopsided table. Balance them out and you will be working with a well-oiled machine. Here are some examples: Keyword research Content edits Inbound connections Social/search integration On-line reputation management In-depth reporting 3. Team v. Individual. This probably goes unsaid, but would you prefer to have a team of specialists working on the project or an individual managing your account? Agencies offer a team of experts that will be constantly monitoring and working on your account. Something to remember: having a dedicated team means that time and resources are more efficiently allocated to perform tasks that produce results. 4. Cost effectiveness One of the biggest constraints that decision makers face is the question of how much does a certain service cost. If you were to hire an SEO specialist to keep in-house it would mean a salary plus a benefits package. When hiring an […]