September 17, 2015
Too often, creating social media content can seem more work than it is worth. This is especially true for start-up environments, run by busy people with more “important” things to do than post on Twitter and check on Facebook engagement levels. The following tactical methods have been proven to produce twice the amount of social media content with only half of the effort. The great thing about this approach is that higher output on social media generally produces a greater level of engagement.
September 8, 2015
When it comes to social media for charities, they are generally in a better position than normal commercial brands. They have an enthusiastic, emotionally connected supporter base readily available, prepared to sing their praises. However, that does not mean success is to be taken for granted. With organic reach squeezed and a large number of brands scrambling for space on your news feed, it is getting increasingly hard to draw in the individuals that actually matter. That said, charities do have a hidden weapon up their sleeve. Here are The Island’s top suggestions for social media charity campaigns. 1. Create content without forgetting your followers. It happens time and time again, charities market their new efforts while forgetting about their core supporters. Your social presence is down to their approval so they need to be treated with added care. What do we mean by this? Make sure each mention, post, photo, video, pin and so forth is noticed. The simple gesture of liking and commenting will be enough. Pair this with a quick reaction and you will guarantee yourself a very satisfied supporter. Don’t get us wrong, content is still essential for social media, but your audience is out there and needs to be engaged. 2. Tune in and listen. Increasing your data metrics is part of the goal but in most cases it doesn’t actually pay off. Listening to your audience does. Gain knowledge by observing what your audience and supporters are doing. In the long run, analysing user generated content or accumulating mentions, will turn out to be beneficial. 3. Measure it. It goes unsaid in 2015, nonetheless there are many brands that don’t take advantage of their ‘social’ pages and what they can do with them. Actual in depth analysis goes a long way compared to just counting re-tweets […]
August 25, 2015
If you were not aware of this yet, social media has a fairly important impact on how your SEO rankings work. The best solution to run your campaigns in the best way is to run them together in an integrated manner. In the past year Google’s algorithm updates have forced website owners to focus on producing content to earn a better ranking. Relevant and interesting content will certainly get you up in the rankings and give you decent on-line exposure. a great article, some images for an infographic will cause people who follow you to share the content and in that way increase your on-line presence. How do Social and SEO work? By managing to gain an engaged group of followers and fans on the many social platforms out there, you are able to push out content on a regular basis and engage with an already receptive audience. When you promote your content from your own website onto social media platforms you are able to gain a few bonus SEO points. It works like a cycle that keeps spinning and gaining more and more awareness. Are you managing your SEO and Social Media together? Do you increase your on-line reach in this way? If you want to discuss it further, get in touch by filling in the form below. [contact-form-7 id=”400″ title=”The contact form”]
July 28, 2015
On-line search engines have been buckling down on calibrating their algorithms to give high quality results based on location. Google is the best at doing this, thanks to an update that rolled out almost a year ago. It is important to know that local search can change your SERP presence but even more so it is important to know how to act on local SEO in the most effective manner […]
July 15, 2015
There is no denying that this era’s customers are smarter in choosing which businesses and services they decide to associate with. There is a plethora of information available to them from the brands themselves as well as the many voices in social media. However, they are now also more distracted and more sceptical than ever when it comes to being bombarded with promotion. Millennials, who have grown up with social media as a marketing tool, are very savvy when it comes to being marketed to, and are the most active at opting out of communications if they feel overwhelmed. There are many challenges for marketers, as they perform various tasks to maximise reach, convert the enlightened and build customer loyalty. Social media is great for reaching high engagement levels and pushing great content. More so now that mobile is overtaking our daily life. Brands need to optimise their social media presence and digital content experience to open up to the amazing opportunities today’s technology can deliver. If you can master the 3 tips listed below to improve customer satisfaction, you’ll be in a great position to draw in those meaningful connections while at the same time creating genuine associations with completely new groups of people. 1. Influence and encourage fans to be loyal and involved. We live in a world where marketing isn’t as exclusive as it used to be. Trends are set by the press, niche influencers and your client base. In light of this new reality, retailers need to use creative approaches to interact with consumers, in which they are engaged as brand promoters. If customers can relate personally to content, they’re significantly more prone to share it. 2. Let go and practice platform agnosticism. In this modern era, there is no need for digital marketing campaigns to only drive traffic to destination […]