There is no denying that this era’s customers are smarter in choosing which businesses and services they decide to associate with. There is a plethora of information available to them from the brands themselves as well as the many voices in social media.
However, they are now also more distracted and more sceptical than ever when it comes to being bombarded with promotion. Millennials, who have grown up with social media as a marketing tool, are very savvy when it comes to being marketed to, and are the most active at opting out of communications if they feel overwhelmed.
There are many challenges for marketers, as they perform various tasks to maximise reach, convert the enlightened and build customer loyalty.
Social media is great for reaching high engagement levels and pushing great content. More so now that mobile is overtaking our daily life. Brands need to optimise their social media presence and digital content experience to open up to the amazing opportunities today’s technology can deliver.
If you can master the 3 tips listed below to improve customer satisfaction, you’ll be in a great position to draw in those meaningful connections while at the same time creating genuine associations with completely new groups of people.
1. Influence and encourage fans to be loyal and involved.
We live in a world where marketing isn’t as exclusive as it used to be. Trends are set by the press, niche influencers and your client base. In light of this new reality, retailers need to use creative approaches to interact with consumers, in which they are engaged as brand promoters. If customers can relate personally to content, they’re significantly more prone to share it.
2. Let go and practice platform agnosticism.
In this modern era, there is no need for digital marketing campaigns to only drive traffic to destination websites. We have come to expect that the content we care about is delivered directly to our home feeds, regardless of where this is hosted. Brands need to ensure they are engaging with their target market on multiple platforms, this way the chances of productive engagement are higher.
3. Build Brand Equity with Value.
If engagement with your clients is the best way to grow your business, then the more this is done the better the results will be. An important number to be shared is that 71% of users won’t accept content that they feel is trying to sell them something.The first step in achieving this is brand awareness. To build awareness marketers really need to embrace the power social media has. Marketing on social media with content is a long-term process of relationship building.
Now is the ideal time to Engage
The tools have changed from the past but the end game has not: satisfy the customer’s needs, whether it be through social media or other media. People are no longer looking for content, the content is fed to them on a daily basis, and all they have to do is click on it. This said the volume of content can be overwhelming at times. All this sets up the possibility for marketers to create brand identities that are memorable and meaningful to the target audience.
What about you? Does your business have great customer satisfaction?
Let us know what you think!
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