September 8, 2015
When it comes to social media for charities, they are generally in a better position than normal commercial brands. They have an enthusiastic, emotionally connected supporter base readily available, prepared to sing their praises. However, that does not mean success is to be taken for granted. With organic reach squeezed and a large number of brands scrambling for space on your news feed, it is getting increasingly hard to draw in the individuals that actually matter. That said, charities do have a hidden weapon up their sleeve. Here are The Island’s top suggestions for social media charity campaigns. 1. Create content without forgetting your followers. It happens time and time again, charities market their new efforts while forgetting about their core supporters. Your social presence is down to their approval so they need to be treated with added care. What do we mean by this? Make sure each mention, post, photo, video, pin and so forth is noticed. The simple gesture of liking and commenting will be enough. Pair this with a quick reaction and you will guarantee yourself a very satisfied supporter. Don’t get us wrong, content is still essential for social media, but your audience is out there and needs to be engaged. 2. Tune in and listen. Increasing your data metrics is part of the goal but in most cases it doesn’t actually pay off. Listening to your audience does. Gain knowledge by observing what your audience and supporters are doing. In the long run, analysing user generated content or accumulating mentions, will turn out to be beneficial. 3. Measure it. It goes unsaid in 2015, nonetheless there are many brands that don’t take advantage of their ‘social’ pages and what they can do with them. Actual in depth analysis goes a long way compared to just counting re-tweets […]
September 3, 2015
The attention social media is receiving is going to last a long time, today we will focus on Twitter. If your ultimate aim is to grow your business, and overtake your competitors, then now is the right time to master the social media platforms out there. 5 Tips to Boost your Business Using Twitter Interact with your followers Marketers have the tendency to forget that Twitter and other social media platforms are not like old school tools like TV broadcasts. You don’t need to sell every time you publish something. If you only post links back to your own website with the intent of selling then most people will just unfollow as they will find it annoying. The ‘trick’ is to engage as much as possible with other users. Follow influential people that are in an industry that is relevant to yours. Talk to people and interact with those who decide to follow you, start a conversation. Offer Twitter exclusive promotions If prospective clients find out that you offer exclusive deals, to those who follow you, then be assured that they will soon follow suit. Social marketing is about giving your customer the added value that they seek. By giving out discounts during certain periods you are sure to attract attention and therefore create value. Create an identity for your brand Make sure that your profile encompasses every little detail of your business to maintain the identity that you have created. Create a ‘persona’ that is interesting and appealing to your ideal customer. If you follow these steps people will recognize your brand and start to have ‘feelings’ towards your company. The objective of doing so is to create a long lasting relationship. Send people to your site. Provide your followers with little snippets of longer content that links directly […]
August 6, 2015
We are half way through 2015 and Google algorithms, content strategy and mobilisation are still the buzz words in marketing. But what trends will remain? What will be the most popular? What is the next big thing? In this article The Island wants to give you an overview of what conversations are happening in the world of marketing and what the on-line world is saying the top 10 trends will be in the coming years for marketing. 1. Mobile is going to be front and centre (more than it already is) Evolution in technology and what consumers use mobile tech for makes this one of the major influencers of the trends to come. Mobile tech allows brands to create a more personal relationship with its consumers, wherever they are, and whatever they are doing. 2. Transparency will be key to brand-customer relationships. Right now, customers are looking for more engagement from their favourite brands. Genuine brands, who are straightforward with what they deliver to consumers, will see positive effects of their behaviour. It’s all about a good chat, not a good sell. 3. The demand for quality content will not slow down. Content, especially visual content, will be head of the pack when coming to the online marketing world. The customer is definitely being lead by their eye and, in a way, it feels like a more traditional print attitude to advertising. Grab them with the visual. Additionally, the rate at which a brand can create quality content will have a big impact on their success. 4. Customer produced content will be even more important. The strength of user generated content will surpass that of brand created content as brands start to give marketing power to their customers. From on-line reviews, to social media posts and blogs, brands will need […]
August 4, 2015
Welcome to our last post for the responsive design series. If you missed our previous posts, be sure to check them out here. In this post we will provide you with a check-list of things you need to consider when making your website responsive. 1. Lighten the load Make sure our website is fast when being loaded. According to Google, around 70% of mobile users will leave a page if it takes more than 5 seconds to load. Make sure the images you use on the website are compressed as much as possible to allow short loading times. 2. Make it touch screen friendly When using fingers to navigate around websites you are less precise than when using a mouse. Make sure the buttons on the site are big and easy to spot. Allow your content to interact with the device it is being seen on. 3. Be clearly readable Smaller screens mean smaller fonts, make sure you choose a font that is just as clear when being read on a big desktop pc or on a smartphone. 4. Be shareable Enable shareable content for users to quickly like, comment and share to other users from any device and across platforms. 5. Stack elements Work out which elements are important for your users when accessing your site on the go and make sure all your core information is there. If you feel like your website needs a makeover or isn’t responsive enough then get in touch and see if we can work with you. [contact-form-7 id=”400″ title=”The contact form”]
July 21, 2015
As a small business or start-up the first step is to get on-line exposure. Your main goal will be to get more individuals talking and purchasing your products. It doesn’t matter how big your business is. Here is a list of reasons why you should focus your efforts on building your business through SEO. 1. More than 100 billion searches are made every month. This means that every day an average of 3.3 billion searches are performed every day. This is a huge amount of activity. Indeed, even the most modest percent would mean a huge amount of new guests to your little business’ site.With this number of people on-line, why would you not want to be a part of it? 2. SEO Traffic and Sign-ups are free. When you undergo an ad campaign on social media you are linked to your budget. When that runs out so does your exposure. Luckily, organic traffic driven by search results is completely free. Sure, you need to pay an SEO agency or professional to work on the optimization of your website and someone to take care of your content, but these are considerably less costly than a continuous ad campaign. All the content can stay on your website for a long time, but always remember Google loves fresh content, so keep updating to stay relevant. 3. You can become an authority via Hyper-targeted content. One of the most ideal approaches to demonstrate your skills is to be perceived as a power in your field. If everybody on the web knows you have the best content in your industry, then they’ll send individuals to you. 4. You can increase customer engagement and relationship building. Are you of the opinion that content is only for web search tools? You should reconsider. The reason that organizations put […]