We are half way through 2015 and Google algorithms, content strategy and mobilisation are still the buzz words in marketing. But what trends will remain? What will be the most popular? What is the next big thing? In this article The Island wants to give you an overview of what conversations are happening in the world of marketing and what the on-line world is saying the top 10 trends will be in the coming years for marketing. 1. Mobile is going to be front and centre (more than it already is) Evolution in technology and what consumers use mobile tech for makes this one of the major influencers of the trends to come. Mobile tech allows brands to create a more personal relationship with its consumers, wherever they are, and whatever they are doing. 2. Transparency will be key to brand-customer relationships. Right now, customers are looking for more engagement from their favourite brands. Genuine brands, who are straightforward with what they deliver to consumers, will see positive effects of their behaviour. It’s all about a good chat, not a good sell. 3. The demand for quality content will not slow down. Content, especially visual content, will be head of the pack when coming to the online marketing world. The customer is definitely being lead by their eye and, in a way, it feels like a more traditional print attitude to advertising. Grab them with the visual. Additionally, the rate at which a brand can create quality content will have a big impact on their success. 4. Customer produced content will be even more important. The strength of user generated content will surpass that of brand created content as brands start to give marketing power to their customers. From on-line reviews, to social media posts and blogs, brands will need […]