September 17, 2015
Every business needs a good branding strategy, no matter the size. Branding is what gives your customers their first impression and what they can expect from you as a business. A brand isn’t just a simple logo, it is everything connected to it. Branding is image, tone of voice and more than ever a community. You can develop this in many ways, and the first obvious choice is starting with your website, leading to all digital and non digital strategies. These 4 essentials for your branding strategy will get you started whatever your business. 1. Decide the image you want your business to portray. This is the first step of the process. What image should represent you? What is your business’ identity? To get to that, all you need to do is come up with a few simple pieces of information: Define your mission, values and goals If consumers choose your services/products, what sets you apart from your competitors? What should your messaging be? How are you currently perceived by the public? Is it the way you want it? Market research is your best option here. Find out what the needs, desires and habits of your target audience are. In this way you will get a good understanding of what it is you can deliver. If you dig long and hard enough you will be able to tailor your strategy for the majority of your branding efforts. 2. Create content that conveys your branding messaging. Quality content can best represent your brand. Make sure all the content that is created follows the same general idea behind your business branding. Keep these few tips in mind when starting to develop branded content: Choose the right time and relevant topics Choose a voice and stick with it Never forget your mission and values, […]
July 15, 2015
There is no denying that this era’s customers are smarter in choosing which businesses and services they decide to associate with. There is a plethora of information available to them from the brands themselves as well as the many voices in social media. However, they are now also more distracted and more sceptical than ever when it comes to being bombarded with promotion. Millennials, who have grown up with social media as a marketing tool, are very savvy when it comes to being marketed to, and are the most active at opting out of communications if they feel overwhelmed. There are many challenges for marketers, as they perform various tasks to maximise reach, convert the enlightened and build customer loyalty. Social media is great for reaching high engagement levels and pushing great content. More so now that mobile is overtaking our daily life. Brands need to optimise their social media presence and digital content experience to open up to the amazing opportunities today’s technology can deliver. If you can master the 3 tips listed below to improve customer satisfaction, you’ll be in a great position to draw in those meaningful connections while at the same time creating genuine associations with completely new groups of people. 1. Influence and encourage fans to be loyal and involved. We live in a world where marketing isn’t as exclusive as it used to be. Trends are set by the press, niche influencers and your client base. In light of this new reality, retailers need to use creative approaches to interact with consumers, in which they are engaged as brand promoters. If customers can relate personally to content, they’re significantly more prone to share it. 2. Let go and practice platform agnosticism. In this modern era, there is no need for digital marketing campaigns to only drive traffic to destination […]