A digital marketing strategy is essential for any business that is looking to use on-line tools and platforms to grow their business.
But how do you start creating a digital marketing strategy?
Here is a list of 8 reasons why you should have a digital marketing strategy and some tips on how you can create your own, or refine the strategy you currently have.
8 reasons to create a Digital Marketing Strategy
1. A strategy can help you identify goals and objectives.
A company with a digital marketing strategy is one with clear cut objectives when it comes to increasing their client base or to build on existing relationships. A digital marketing strategy will give you direction to reach these goals.
2. Empower your on-line value proposition with a digital marketing strategy.
A well-defined on-line customer value proposition will help you separate your on-line service and encourage existing and new clients to engage and stay faithful. A digital marketing strategy will also help you differentiate yourself in an on-line crowded market place.
3. A strategy will help you better understand who your on-line customers are.
Your on-line market in most cases will be different from your traditional one. Therefore with the help of a digital marketing strategy you will be able to tailor your offer to those people. Digital is often referred to as the “most quantifiable medium ever”. Yet, Google Analytics and similar will just give you information such as how much traffic you can expect which is not based on sentiment or perceptions. There are a wealth of client feedback tools to identify your potential weak points and to find ways to solve these issues. We suggest starting with Kampyle, PollDaddy or UserSnap. The first two are survey creators great for feedback on blogs, and the latter is a simple visual feedback tool.
4. A strategy is the first step to integration of marketing efforts.
Digital marketing needs to be integrated with traditional media, and response channels, for the effort to be most effective. The effectiveness of a strategy that is perfectly integrated is due to the fact that a larger number of people can be reached with digital marketing and a more niche market of people can be reached with traditional methods, when the two are integrated you can create a unique method to reach the right people, at the right time and in the right way. A digital strategy should be a piece of a wider marketing effort.
5. A digital marketing strategy will help you allot the right amount of assets.
If a company implements a strategy for its digital marketing the probability of giving the right amounts of assets to the planning and executing of digital marketing will be higher. Using a strategy will also allow you to identify the specialist knowledge you may need that will be hugely beneficial in kick-starting your plan. Your company will be in a more positive position to then handle competitive threats.
6. A strategy can help you optimize your efforts in the future.
Each organization with a website will have analytics, it is vital that marketers follow up on them. A plan enables you to get the basics right, then you can advance to continuous improvement of the key aspects such as search marketing, site user experience, email and social media marketing.
7. Digital marketing strategies can save you money.
A clear digital marketing strategy will allow you to concentrate your marketing efforts and resources in the right way avoiding duplication of efforts by different members of the team. This is connected to our first point where a strategy will give you good direction and help you achieve your objectives.
8. Dynamic strategies can help you stay ahead of trends.
If you take a look at popular on-line brands such as Amazon, Google, and Zalando and so on, they are all dynamic and reactive, in most cases pro-active. They all try new ways of dealing with gaining or keeping their on-line market. The internet is a forever changing environment and a dynamic plan can help you stay ahead of all the future changes.
To discuss bespoke digital marketing strategies for your business get in touch using the form below.
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