August 12, 2014

Sports Marketing: where the fan comes second!

The Premiership season is about to kick off in England. Excitement is high, nerves are on edge, predictions for the season have been discussed again and again. It's sweaty palm time. And that is just for the people who work in sports marketing! Being part of a commercial sports team is a constant juggle between being an illogical and passionate fan, combined with the sensible head you need to make sure fans keep coming week after week. Read more...
July 1, 2014

Social Media. Social Conscience.

As a London digital agency it is imperative that we understand and are fully up-to-date with the online social landscape. However, for our work with charities, public bodies and High Street regeneration projects, the team at The Island have also to ensure they worked on their own social conscience.