September 16, 2015
Ever wondered what makes digital marketing successful? This infographic might explain exactly what you are asking. 5 tips that can prove to be useful when starting off a new digital marketing campaign.
September 10, 2015
The responsibility that rested on keyword density has shifted. Over 5 years, Google has changed the importance they give to keywords and the search engine algorithms now prefer we-written and relevant content. This is down to the fact that, after many studies about keyword density in on-line content, web pages with an exaggeration of keywords being repeated, were generally to be considered poorly written.
August 27, 2015
Marketers are continuously looking at taking advantage of the newest search engine algorithm, and search engines are implementing these changes to make it an even playing field. This creates an ever-changing environment. Mobile plays a big role in this and impacts SEO more than one would think. How does mobile impact SEO strategy? 1. Loading time plays a key role Smartphones and other mobile devices don’t have the same hardware power as a laptop or desktop computer. The next factor is that the internet connections are as fast. This all translates to the fact that a mobile website needs to load fast to get a good search engine ranking. A good suggestion for this is to limit the amount of heavy images used on the website. 2. Size matters Generally people using a smartphone for a web search tend to search for shorter phrases. This means mobile SEO, can be improved with short, keyword rich content. An overload of text means that users will find it hard to find the exact information they are looking for. 3. Local results are better off When a mobile search is performed, certain information is shared implicitly, such as location. An example of this is for example when you perform a search for food, your chosen search engine will imply you are looking for somewhere to eat nearby. Mobile SEO can be improved by providing content that meets the high number of daily searches that are performed while people are out and about. 4. Social media can drive extra traffic Mobile users are keen social media users, meaning they are more likely to engage through social media. If your website has social sharing features and you are active on social media and you share original, relevant and interesting content people on the move will be prompted to […]
August 25, 2015
If you were not aware of this yet, social media has a fairly important impact on how your SEO rankings work. The best solution to run your campaigns in the best way is to run them together in an integrated manner. In the past year Google’s algorithm updates have forced website owners to focus on producing content to earn a better ranking. Relevant and interesting content will certainly get you up in the rankings and give you decent on-line exposure. a great article, some images for an infographic will cause people who follow you to share the content and in that way increase your on-line presence. How do Social and SEO work? By managing to gain an engaged group of followers and fans on the many social platforms out there, you are able to push out content on a regular basis and engage with an already receptive audience. When you promote your content from your own website onto social media platforms you are able to gain a few bonus SEO points. It works like a cycle that keeps spinning and gaining more and more awareness. Are you managing your SEO and Social Media together? Do you increase your on-line reach in this way? If you want to discuss it further, get in touch by filling in the form below. [contact-form-7 id=”400″ title=”The contact form”]
July 30, 2015
While there are advantages of having in-house personnel manage your SEO campaigns, there are many more that come with partnering up with a dedicated digital agency, specialized in SEO. Here is a list of some core advantages. 1. Ongoing training and expertise. Search engines are dynamic, rankings and visibility change every time the search algorithms are updated but it can also mean new opportunities for you. Understanding this is critical to a business and its success. It is vital to have ongoing search engine marketing training. This is exactly the job a digital agency performs. They monitor and stay ahead of industry trends. 2. Resources at hand. There are many parts to an effective SEO program, many ongoing. A successful SEO plan doesn’t favour one or the other element but it creates a balance. Think about an SEO program as a table and the elements the legs. If one of these is missing you are bound to have a lopsided table. Balance them out and you will be working with a well-oiled machine. Here are some examples: Keyword research Content edits Inbound connections Social/search integration On-line reputation management In-depth reporting 3. Team v. Individual. This probably goes unsaid, but would you prefer to have a team of specialists working on the project or an individual managing your account? Agencies offer a team of experts that will be constantly monitoring and working on your account. Something to remember: having a dedicated team means that time and resources are more efficiently allocated to perform tasks that produce results. 4. Cost effectiveness One of the biggest constraints that decision makers face is the question of how much does a certain service cost. If you were to hire an SEO specialist to keep in-house it would mean a salary plus a benefits package. When hiring an […]
July 28, 2015
On-line search engines have been buckling down on calibrating their algorithms to give high quality results based on location. Google is the best at doing this, thanks to an update that rolled out almost a year ago. It is important to know that local search can change your SERP presence but even more so it is important to know how to act on local SEO in the most effective manner […]