Sporting clubs who have catapulted themselves into similar arenas as the marketing giants of today are those who time and time again deliver meaningful brand messages and those who make prolific use of every relevant asset at their disposal.
But in our noisy digital landscape how can you activate your brand and retain club members? How can you encourage your fans to engage with your products and assets? That’s where we come in. The Island Agency takes a holistic approach to brand management and has proven its success in working as a sports marketing agency to measurably improve digital channels by a minimum of 25%, guaranteed.
Brand, Build, Business
We pride ourselves on a simple but very special way of solving problems that provides you with everything from your strategy to your social, your identity to your implementation. This takes us through three steps, Brand, Build and Business to ensure that every aspect of your enterprise has been addressed and tailored for maximum impact on both fans and sponsorship partners alike.
Here at The Island we thrive on bringing brands to life. The untapped potential for many sports brands can be a game-changer and realising that potential is what we do best. We’ll deliver brand strategy that’s in line with your club’s personality, provide design expertise to give an unparalleled visual experience to your fans and streamline how you present your assets.
But with all the different assets a sports club can have; merchandise, player engagement, package offers, school camps and clubs and so on, what’s the best way to brand these? We think – why not brand all of them? With our proven steps applied to each asset, sports clubs can identify and create value for their most popular assets and grow those that need more attention. We make it our goal to individually nurture your assets to their fullest potential to turn your club into a high-performance advertising vehicle.
In order to maintain your club’s brand, we’ll work tirelessly to build you websites aligned with your ethos and use over ten years worth of expertise to implement, manage and track them. Not only do we guarantee an aesthetic, responsive digital presence to act as a touch point between your club and fans, but we build on and offline marketing programs designed to grow your sports club as a brand. This could be anything from fan experiences to social video campaigns.
When it comes to sponsors, the success stories of many sports clubs can often rest in the hands of those who see a spark in the brand whether it’s onsite, on Match Day or during a community activity and are drawn in. It’s important to take the time to build every element of your club to create a wide reaching appeal to prospective sponsors and though not every sports marketing agency will, it’s something that we take the time to do, each and every time. The Island makes sure no sponsor is ever underrepresented by including them in as many visual elements of the club’s brand as possible and works to actively engage sponsors with prospective customers through sponsor hospitality to enhance fan experiences. Content creation and engagement is the name of the game when The Island starts to build.
In order to refine the sales and marketing aspect of a sports club to hit your targets and meet your objectives, you need more than a brand story and a visual experience. You need a working knowledge of what makes digital campaigns tick and we have just that. The Island has enjoyed success upon success in building social media, SEO, CRM and engagement campaigns in the International Rugby and Tennis sectors. We can tailor our approach to any club, promoting any sport with results being driven in traffic, social media followers and data collection.
To find out more, check out our work with London Irish Rugby Team here: https://www.theisland.agency/clients/sports-digital-marketing-agency/ and to see our sports marketing agency campaign on International Tennis Tournament, Tie Break Tens, click here: https://www.theisland.agency/clients/tie-break-tens-sports-marketing/
To find out more about how The Island can transform your sports club into a world class brand and improve performance across your digital channels, please visit us at https://www.theisland.agency/ or say hello on Twitter and Facebook.