Tie Break Tens – exciting new concept in tennis

Tie Break Tens is an exciting new concept in tennis, think 20/20 for cricket, and The Island were lucky enough to be asked to design and build the website as well as all the marketing and promotional collateral.

Tie Break Tens Poster

The Royal Albert Hall welcomes the opening Tie Break Tens tournament

It was a hectic few months as anything brand new tends to grow organically so we had to be totally adaptable to changing formats and requests from all stakeholders in the event.

The night itself was a massive success with Andy Murray, John McEnroe, David Ferrer, Tim Henman and, eventual winner, Kyle Edmund gracing the TBT court.

Tie Break Tens The Island

The scene is set with TBT logo emblazoned on the court

With any new concept there are tweaks and changes that can be made but it was amazing to be part of a revolution in a sport.

Tie Break Tens Kyle Edmund

Kyle Edmund wins cheque for $250,000 at first Tie Break Tens

Tie Break Tens Website Design

The Island keep the website up-to-date with the latest scores

Click here to read more about all the work The Island created for Tie Break Tens tennis.