Tie Break Tens – exciting new concept in tennis
Tie Break Tens is an exciting new concept in tennis, think 20/20 for cricket, and The Island were lucky enough to be asked to design and build the website as well as all the marketing and promotional collateral.
The Royal Albert Hall welcomes the opening Tie Break Tens tournament
It was a hectic few months as anything brand new tends to grow organically so we had to be totally adaptable to changing formats and requests from all stakeholders in the event.
The night itself was a massive success with Andy Murray, John McEnroe, David Ferrer, Tim Henman and, eventual winner, Kyle Edmund gracing the TBT court.
The scene is set with TBT logo emblazoned on the court
With any new concept there are tweaks and changes that can be made but it was amazing to be part of a revolution in a sport.
Kyle Edmund wins cheque for $250,000 at first Tie Break Tens
The Island keep the website up-to-date with the latest scores
Click here to read more about all the work The Island created for Tie Break Tens tennis.
