September 21, 2015
Instagram has now joined the game of allowing ads to populate your feed as you navigate the platform. Here are 6 useful tips to make the most of this opportunity and increase your reach and engagement as a brand.
September 18, 2015
Twitter can be a really useful platform for any size of type of business. It can also prove useless if you are not implementing the right type of engagement tactics. This blog will focus on 10 of the most important tactics to help increase Twitter engagement levels.
September 18, 2015
Running PPC campaigns can be a great move for your business, or it can prove to be extremely expensive and a waste of time. You should never jump into spending without fully understanding PPC Let’s start with the strengths of PPC and why it can be effective.
September 17, 2015
Every business needs a good branding strategy, no matter the size. Branding is what gives your customers their first impression and what they can expect from you as a business. A brand isn’t just a simple logo, it is everything connected to it. Branding is image, tone of voice and more than ever a community. You can develop this in many ways, and the first obvious choice is starting with your website, leading to all digital and non digital strategies. These 4 essentials for your branding strategy will get you started whatever your business. 1. Decide the image you want your business to portray. This is the first step of the process. What image should represent you? What is your business’ identity? To get to that, all you need to do is come up with a few simple pieces of information: Define your mission, values and goals If consumers choose your services/products, what sets you apart from your competitors? What should your messaging be? How are you currently perceived by the public? Is it the way you want it? Market research is your best option here. Find out what the needs, desires and habits of your target audience are. In this way you will get a good understanding of what it is you can deliver. If you dig long and hard enough you will be able to tailor your strategy for the majority of your branding efforts. 2. Create content that conveys your branding messaging. Quality content can best represent your brand. Make sure all the content that is created follows the same general idea behind your business branding. Keep these few tips in mind when starting to develop branded content: Choose the right time and relevant topics Choose a voice and stick with it Never forget your mission and values, […]
September 16, 2015
Ever wondered what makes digital marketing successful? This infographic might explain exactly what you are asking. 5 tips that can prove to be useful when starting off a new digital marketing campaign.
September 10, 2015
The responsibility that rested on keyword density has shifted. Over 5 years, Google has changed the importance they give to keywords and the search engine algorithms now prefer we-written and relevant content. This is down to the fact that, after many studies about keyword density in on-line content, web pages with an exaggeration of keywords being repeated, were generally to be considered poorly written.
August 27, 2015
Marketers are continuously looking at taking advantage of the newest search engine algorithm, and search engines are implementing these changes to make it an even playing field. This creates an ever-changing environment. Mobile plays a big role in this and impacts SEO more than one would think. How does mobile impact SEO strategy? 1. Loading time plays a key role Smartphones and other mobile devices don’t have the same hardware power as a laptop or desktop computer. The next factor is that the internet connections are as fast. This all translates to the fact that a mobile website needs to load fast to get a good search engine ranking. A good suggestion for this is to limit the amount of heavy images used on the website. 2. Size matters Generally people using a smartphone for a web search tend to search for shorter phrases. This means mobile SEO, can be improved with short, keyword rich content. An overload of text means that users will find it hard to find the exact information they are looking for. 3. Local results are better off When a mobile search is performed, certain information is shared implicitly, such as location. An example of this is for example when you perform a search for food, your chosen search engine will imply you are looking for somewhere to eat nearby. Mobile SEO can be improved by providing content that meets the high number of daily searches that are performed while people are out and about. 4. Social media can drive extra traffic Mobile users are keen social media users, meaning they are more likely to engage through social media. If your website has social sharing features and you are active on social media and you share original, relevant and interesting content people on the move will be prompted to […]
August 25, 2015
If you were not aware of this yet, social media has a fairly important impact on how your SEO rankings work. The best solution to run your campaigns in the best way is to run them together in an integrated manner. In the past year Google’s algorithm updates have forced website owners to focus on producing content to earn a better ranking. Relevant and interesting content will certainly get you up in the rankings and give you decent on-line exposure. a great article, some images for an infographic will cause people who follow you to share the content and in that way increase your on-line presence. How do Social and SEO work? By managing to gain an engaged group of followers and fans on the many social platforms out there, you are able to push out content on a regular basis and engage with an already receptive audience. When you promote your content from your own website onto social media platforms you are able to gain a few bonus SEO points. It works like a cycle that keeps spinning and gaining more and more awareness. Are you managing your SEO and Social Media together? Do you increase your on-line reach in this way? If you want to discuss it further, get in touch by filling in the form below. [contact-form-7 id=”400″ title=”The contact form”]
August 20, 2015
An email newsletter is a message that is sent out to subscribers typically on a regular interval. Email newsletters may be sent daily, weekly, bi-weekly, monthly, or even annually. The content of email newsletters varies with each edition. Does your business send an email newsletter? Are you stuck with getting unsatisfactory results? It could be down to the design. Today The Island will be taking you through a short list of suggestions that could improve the turnout of your email campaigns. 1. Use a familiar ‘From’ name The key to success here is to use a name that is familiar with your subscribers. Someone or something they will recognize. The sender and subject lines are the first impression a marketer can leverage on for people to engage with their newsletter. 2. Break your newsletter down into chunks It may seem fairly straight forward but most people will read emails by just skimming over the content of it. Long emails with lots of text for newsletters don’t work at all. The best solution is to break your email down into smaller chunks of content. Breaking it down allows subscribers to quickly identify any information and content that meets their interest. The key notion is to not overload readers with text, rather spark their interest with creative titles and images. 3. Use segmentation and target your subscribers There is no need for your users to receive the same content when it is a really easy process to target what they see. This means that the campaigns you send out will appear to be more relevant to the receiver and consequently it will improve chances of click-through activity. So take your time and go through your list of subscribers and tailor your newsletter as much as possible for the best results. 4. Use […]