December 10, 2015
Tie Break Tens is an exciting new concept in tennis, think 20/20 for cricket, and The Island were lucky enough to be asked to design and build the website as well as all the marketing and promotional collateral. It was a hectic few months as anything brand new tends to grow organically so we had to be totally adaptable to changing formats and requests from all stakeholders in the event. The night itself was a massive success with Andy Murray, John McEnroe, David Ferrer, Tim Henman and, eventual winner, Kyle Edmund gracing the TBT court. With any new concept there are tweaks and changes that can be made but it was amazing to be part of a revolution in a sport. Click here to read more about all the work The Island created for Tie Break Tens tennis.
November 11, 2015
Today’s topic is mobile SEO to underline the fact the world is really going mobile. Everywhere you look nowadays you see people hunched over smartphones. You can really say the world is turning mobile. With a smartphone you can perform almost any task you wish and most times it offers more capabilities than a personal computer. This is also due to mobile SEO.
November 4, 2015
Today we will be going over 6 of the most common mistakes of social media marketing. Social media marketing is a growing world and more and more businesses are diving head forward into it. Using social media will allow you to reach out to a broader target audience and create greater brand awareness. How do you know though which is best approach for you? Hopefully you’ll be in a better position after reading about these mistakes of social media marketing. 1. You need to use every social media network out there This is probably the easiest to avoid. Think about your target audience and where they are likely to be. If you are marketing to businesses you target market is most likely going to be on LinkedIn. More of a B2C business? Then Facebook and Twitter are your best options. Now that Instagram allows adverts you can even adopt a strategy for the younger audiences based on visuals. 2. Social media is a different strategy Truth is social media marketing forms a part in every SEO strategy alongside a plan to get greater engagement and brand awareness. It can be a way to drive traffic to your site, especially if you are using content marketing in your strategy. Social media should be treated like any other marketing channel. Segment, target and position and then use data to analyse the results. 3. Google+ is a nightmare Most people know of Google+ for all the wrong reasons but it can be part of a successful social media marketing plan. Don’t underestimate it as it allows you to reach a further audience, and being part of Google it will have an impact on your organic search ranking and traffic. 4. It’s about immediate interaction Don’t get sucked into one of the most common mistakes […]
October 28, 2015
Digital marketing is a skill that can be mastered with a lot of practice through time. To get there you can obviously go through some bad times. That means also learning how to improve digital marketing results. This is something inevitable and today we will explore eight ways to overcome them and turn them around.
October 21, 2015
Digital marketing isn’t as simple as one may think. To develop a plan for digital marketing a lot of time is involved and the process can be quite complex. The attention to detail you reserve to the planning process the more likely you are to get great benefits from your investment. Starting from the basics there are so many platforms to choose from and getting this part right is fundamental. Planning is essential, it allows you to know exactly what channels and platforms you are going to use and when to use them. Having a plan is key. If you approach digital marketing with a well-defined plan you won’t run the risk of being overwhelmed by the endless possibilities our digital world provides us with. It also allows you to analyse your environment more precisely to make positive decisions that will maximise your chances of success. Simply answer the following: Where are we now as a business? Where do we want to be? How are we going to get there? These three questions can prove to be the foundation of your digital marketing strategy. Below we will go through them with you so you get an even better understanding of how you should plan for digital marketing. Where are we now as a business? This is all about who you are now. What is your business, what defines you? What are your values? At this point you need to ask yourselves what are your current marketing efforts like. Both on-line and off-line. The best way to do so is gather all the data you can and use that to analyse the situation. Highlight what is working for you and what isn’t. Our suggestion is to do an internal and external research. Find out what your market thinks of your business. […]
October 14, 2015
When it comes to the web in this modern day and age, especially e-commerce websites, mobile optimisation is key. Without it you are potentially missing out on a percentage of sales. Research shows that a massive 57% of mobile users if the loading time is more than 3 seconds.
October 7, 2015
Lots of chatter on the internet about issues with the latest OSx 10.11 upgrade which has caused Apple El Capitan problems and Microsoft Office hanging and crashing. The Island has also fallen victim to the hastily updating our software only to see the dreaded (newly designed) rainbow spinney more often than a digital marketing agency would like.
October 6, 2015
Hospitality websites are fiercely competitive. The key is to make information easily accessible to the users. If this isn’t true on your website, the guest will leave and visit the next website that popped up on Google.
September 23, 2015
What is the current state of email marketing? Has it been surpassed by newer technologies and trends? The email marketing landscape is constantly changing. Between the introduction of new anti-spam laws, more email apps, and new phones, email marketing has never presented more challenges—or as we see it, opportunities. Take a look at this infographic and find out about the current state of email marketing.