Category Archives: Sports

Our unique digital marketing agency process means we Brand, Build and grow your Business

Our unique Brand, Build, Business™ process sets the foundation that The Island stands on and it’s our way of life. In the years when The Island was first starting out as a digital marketing agency, our Director, Marcel Cowan decided to unite these building blocks into a working philosophy based on the simple idea that strengthening one is effective, growing two is better, but by integrating all three – anything can be achieved. That’s why The Island will always take a holistic approach to working with you in offering you our expertise as a full service digital marketing agency to ensure your story is […]


As an expert sports marketing agency we will enhance your clubs asset values through branding and marketing

Sporting clubs who have catapulted themselves into similar arenas as the marketing giants of today are those who time and time again deliver meaningful brand messages and those who make prolific use of every relevant asset at their disposal. But in our noisy digital landscape how can you activate your brand and retain club members? How can you encourage your fans to engage with your products and assets? That’s where we come in. The Island Agency takes a holistic approach to brand management and has proven its success in working as a sports marketing agency to measurably improve digital channels by a […]

Sports Marketing Agency: The Island lead the campaign for Tie Break Tens Tennis Tournament

A new tennis season and a new opportunity for The Island to prove itself as a sports marketing agency. The 2016 tennis season begins today as the Australian Open in Melbourne throws open its gates to fans. The runner up in the men’s event in 2015 was Andy Murray. This was the fourth time he had lost in the Australian Open Final – an open era record. It may be the first tennis Grand Slam of the season, but Andy Murray has kept himself very busy over the winter months, and so have we. Here at The Island, we had […]

tie break tens website build

Tie Break Tens – exciting new concept in tennis

Tie Break Tens is an exciting new concept in tennis, think 20/20 for cricket, and The Island were lucky enough to be asked to design and build the website as well as all the marketing and promotional collateral. It was a hectic few months as anything brand new tends to grow organically so we had to be totally adaptable to changing formats and requests from all stakeholders in the event. The night itself was a massive success with Andy Murray, John McEnroe, David Ferrer, Tim Henman and, eventual winner, Kyle Edmund gracing the TBT court. With any new concept there […]

sport marketing for tennis tournament

A sports mascot is for kids and for brand

The new Partick Thistle mascot is causing some controversy throughout sport and social media. Kingsly, designed by Turner Prize nominated artist David Shrigly, was created to launch the relationship between the club and US investment firm Kingsford Capital. It has to be said that it is unusual for a mascot as it in a line up of other mascots it is probably the last one you would want to cuddle. However, it has achieved massive PR for the club and is line with their motto for next season, “Not so cuddly anymore”. I remember when The Island re-designed Digger, the […]

mascot design for sports businesses

Why the rugby world cup is good for the team game

Club level rugby in England has strong support but the national team still dominates when it comes to drawing in the masses. Average attendances for Premiership games are around the 13,000 mark (that’s a total average audience of 156,000 on any given match day.) The rugby world cup is now just 100 days away and  is expected to attract a worldwide audience of over 4 billion and visitors are expected to spend up to £869m during the course of the tournament. How premiership rugby teams can increase their audiences The premiership teams should be gearing up, during this unique time […]

rugby world cup 2015 logo

Sports Marketing: where the fan comes second!

The Premiership season is about to kick off in England.

Excitement is high, nerves are on edge, predictions for the season have been discussed again and again. It’s sweaty palm time.

And that is just for the people who work in sports marketing! Being part of a commercial sports team is a constant juggle between being an illogical and passionate fan, combined with the sensible head you need to make sure fans keep coming week after week.

Read more…

Sports ticket sales advertising