Category Archives: Marketing

Social Media / Account Manager – Graduate Job – Perm

We have available a Graduate Job for someone with an entrepreneurial mindset who is very much a self-starter, keen to learn and can think on their feet. You will be working across our clients at all levels, our main sectors are Leisure, Retail, Sport, Travel, B2B and Tech. Day-to-day tasks include client meetings, writing proposals, managing clients (contact reports, talking to them etc), running social media accounts (Twitter, Facebook, YouTube and Instagram), blog post writing and reporting. You will be working closely with Managing Creative Director, the role has a very fast learning curve and is an excellent opportunity for a […]

The Island London digital agency

Tie Break Tens – exciting new concept in tennis

Tie Break Tens is an exciting new concept in tennis, think 20/20 for cricket, and The Island were lucky enough to be asked to design and build the website as well as all the marketing and promotional collateral. It was a hectic few months as anything brand new tends to grow organically so we had to be totally adaptable to changing formats and requests from all stakeholders in the event. The night itself was a massive success with Andy Murray, John McEnroe, David Ferrer, Tim Henman and, eventual winner, Kyle Edmund gracing the TBT court. With any new concept there […]

sport marketing for tennis tournament

6 Mobile SEO facts

Today’s topic is mobile SEO to underline the fact the world is really going mobile. Everywhere you look nowadays you see people hunched over smartphones. You can really say the world is turning mobile. With a smartphone you can perform almost any task you wish and most times it offers more capabilities than a personal computer. This is also due to mobile SEO.

6 Facts about mobile SEO

6 mistakes of social media marketing

Today we will be going over 6 of the most common mistakes of social media marketing. Social media marketing is a growing world and more and more businesses are diving head forward into it. Using social media will allow you to reach out to a broader target audience and create greater brand awareness. How do you know though which is best approach for you? Hopefully you’ll be in a better position after reading about these mistakes of social media marketing. 1. You need to use every social media network out there This is probably the easiest to avoid. Think about […]

mistakes of social media marketing

How to improve digital marketing results

Digital marketing is a skill that can be mastered with a lot of practice through time. To get there you can obviously go through some bad times. That means also learning how to improve digital marketing results. This is something inevitable and today we will explore eight ways to overcome them and turn them around.

Improve digital marketing

How to plan for digital marketing

Digital marketing isn’t as simple as one may think. To develop a plan for digital marketing a lot of time is involved and the process can be quite complex. The attention to detail you reserve to the planning process the more likely you are to get great benefits from your investment. Starting from the basics there are so many platforms to choose from and getting this part right is fundamental. Planning is essential, it allows you to know exactly what channels and platforms you are going to use and when to use them. Having a plan is key. If you […]

plan digital marketing with ease

Is your business digital marketing ready? 3 tips for you to find out

Digital marketing is a vital part of business, whether you are digitally native or not.  If you haven’t started digital campaigns just yet for your business, chances are you have considered it. On-line marketing can bring many benefits to big and small business alike, thanks to new technologies and tools and vast improvements to services. Before you throw yourself into an on-line marketing campaign here are 3 to understand whether you are digital marketing ready.

tips to improve digital marketing

The current state of email marketing: An Infographic

What is the current state of email marketing? Has it been surpassed by newer technologies and trends? The email marketing landscape is constantly changing. Between the introduction of new anti-spam laws, more email apps, and new phones, email marketing has never presented more challenges—or as we see it, opportunities. Take a look at this infographic and find out about the current state of email marketing.  

email marketing and its uses