October 8, 2017
Nowadays we prepay for almost everything, bills, mobile phones, cinema tickets, festival tickets, hotel packages and much more. So why not introduce prepayment software in to your website to take money in advance for evenings out at a restaurant or a bar? Our experience at The Island, after so many years in the leisure environment, has taught us that what customers truly want is as much value for money they can get. This is the reasoning behind ‘POC’. POC is an innovative platform that makes prepaying for your customers easy. Besides a great user experience, POC also helps increase revenues at your restaurant through greater efficiencies and targeted promotions. The platform itself allows venues to create a reward scheme, the only difference is that it does not require the collection of points, simply a prepayment. The platform allows three different types of rewards and each mean something different to your customers. The key advantage for venues is a better cash flow and stock control. All your earnings are happening before your clients even set foot into your venue. We are moving towards a future that is paperless, wireless and soon enough cashless. So why not jump on board now and be ahead of the trend. Prepay for leisure spend is happening and it can mean added value to you and your customers. If you are interested in finding out more about POC and prepay for leisure spend, fill in the form below and take a look at this website. [contact-form-7 id=”400″ title=”The contact form”]
June 10, 2015
Club level rugby in England has strong support but the national team still dominates when it comes to drawing in the masses. Average attendances for Premiership games are around the 13,000 mark (that’s a total average audience of 156,000 on any given match day.) The rugby world cup is now just 100 days away and is expected to attract a worldwide audience of over 4 billion and visitors are expected to spend up to £869m during the course of the tournament. How premiership rugby teams can increase their audiences The premiership teams should be gearing up, during this unique time period, to ensure they pull in new fans for the future, and also take advantage of the short term income increase the tournament could supply. Rugby is now played in 190 countries around the world so premiership rugby teams, who play in the most professional and oldest league in the world, should be using the world cup as an opportunity to draw in new audiences. The advantages are fairly obvious with increased merchandising sales and the opportunity to become more attractive to sponsors who see the opportunities behind the database of the club. The 11 host cities have the biggest potential in being able to attract new worldwide fans and engage with them, for the long term. Hopefully the clubs will use their own community structures to spread the word and engage with fans one-on-one. Using social media to increase attendances Social media is going to play an enormous part for the rest of the clubs where they should be utilising the ‘hero worship’ of their own world cup stars to draw attention to the club. Not just tweeting about their players but truly engaging with the new fans that avoids sales but which has warmth and a genuine feel […]
December 8, 2014
The Island are an established and highly experienced hands-on creative, digital design and brand leisure agency, focused in quality creative delivery and organised implementation.
We’ve helped develop brands, websites and marketing campaigns for many leisure businesses over the past 20 years.