October 14, 2017
Arrange our FREE in-venue social media marketing workshop and we'll show you how to engage with new audiences using social media and convert them into customers.
September 14, 2017
The last few years has seen venues capitalising on our desire to remain connected wherever we are and, understandably, providing this service will likely raise a customer’s opinion of a venue which in turn can lead to an array of attractive outcomes like increased customer satisfaction, higher footfall and greater spend through smarter in venue digital marketing.
July 7, 2017
True to our namesake, The Island provides nothing but the best in travel digital marketing to invigorate your brand, build your legacy and aid your business
April 7, 2017
Discover how The Island worked their strain of travel digital marketing magic on Ocean Holidays, and how over the years we came to own their full brand set
November 4, 2015
Today we will be going over 6 of the most common mistakes of social media marketing. Social media marketing is a growing world and more and more businesses are diving head forward into it. Using social media will allow you to reach out to a broader target audience and create greater brand awareness. How do you know though which is best approach for you? Hopefully you’ll be in a better position after reading about these mistakes of social media marketing. 1. You need to use every social media network out there This is probably the easiest to avoid. Think about your target audience and where they are likely to be. If you are marketing to businesses you target market is most likely going to be on LinkedIn. More of a B2C business? Then Facebook and Twitter are your best options. Now that Instagram allows adverts you can even adopt a strategy for the younger audiences based on visuals. 2. Social media is a different strategy Truth is social media marketing forms a part in every SEO strategy alongside a plan to get greater engagement and brand awareness. It can be a way to drive traffic to your site, especially if you are using content marketing in your strategy. Social media should be treated like any other marketing channel. Segment, target and position and then use data to analyse the results. 3. Google+ is a nightmare Most people know of Google+ for all the wrong reasons but it can be part of a successful social media marketing plan. Don’t underestimate it as it allows you to reach a further audience, and being part of Google it will have an impact on your organic search ranking and traffic. 4. It’s about immediate interaction Don’t get sucked into one of the most common mistakes […]
October 28, 2015
Digital marketing is a skill that can be mastered with a lot of practice through time. To get there you can obviously go through some bad times. That means also learning how to improve digital marketing results. This is something inevitable and today we will explore eight ways to overcome them and turn them around.
October 21, 2015
Digital marketing isn’t as simple as one may think. To develop a plan for digital marketing a lot of time is involved and the process can be quite complex. The attention to detail you reserve to the planning process the more likely you are to get great benefits from your investment. Starting from the basics there are so many platforms to choose from and getting this part right is fundamental. Planning is essential, it allows you to know exactly what channels and platforms you are going to use and when to use them. Having a plan is key. If you approach digital marketing with a well-defined plan you won’t run the risk of being overwhelmed by the endless possibilities our digital world provides us with. It also allows you to analyse your environment more precisely to make positive decisions that will maximise your chances of success. Simply answer the following: Where are we now as a business? Where do we want to be? How are we going to get there? These three questions can prove to be the foundation of your digital marketing strategy. Below we will go through them with you so you get an even better understanding of how you should plan for digital marketing. Where are we now as a business? This is all about who you are now. What is your business, what defines you? What are your values? At this point you need to ask yourselves what are your current marketing efforts like. Both on-line and off-line. The best way to do so is gather all the data you can and use that to analyse the situation. Highlight what is working for you and what isn’t. Our suggestion is to do an internal and external research. Find out what your market thinks of your business. […]
October 1, 2015
Digital marketing is a vital part of business, whether you are digitally native or not. If you haven’t started digital campaigns just yet for your business, chances are you have considered it. On-line marketing can bring many benefits to big and small business alike, thanks to new technologies and tools and vast improvements to services. Before you throw yourself into an on-line marketing campaign here are 3 to understand whether you are digital marketing ready.
September 23, 2015
What is the current state of email marketing? Has it been surpassed by newer technologies and trends? The email marketing landscape is constantly changing. Between the introduction of new anti-spam laws, more email apps, and new phones, email marketing has never presented more challenges—or as we see it, opportunities. Take a look at this infographic and find out about the current state of email marketing.