September 17, 2015
Too often, creating social media content can seem more work than it is worth. This is especially true for start-up environments, run by busy people with more “important” things to do than post on Twitter and check on Facebook engagement levels. The following tactical methods have been proven to produce twice the amount of social media content with only half of the effort. The great thing about this approach is that higher output on social media generally produces a greater level of engagement.
September 1, 2015
In this day and age things have changed when it comes to engaging with customers. Long gone are the days when in order to build a relationship with customers there had to be a face-to-face interaction. All of these encounters have been moved to the on-line marketplace. This said relationship building is still a core business need. Here are The Island’s 5 suggestions on how to gain customer trust in the digital era. 1. Use social media to reach customers The best place to connect with fans. Consumers are getting to the point where they are used to reaching their favourite brands through social media. People value others opinions and where best to find them? In a recent study Deloitte, proved that 75% of on-line Americans say social media channels influenced their shopping behaviour. In the same study 84% of people report using digital for shopping-related activities before or after their most recent trip to a store. Not having a social media presence can make a consumer wary of your brand. 2. Customer service can take place on-line No matter what happens, consumers will always want to have a say in what businesses are doing whether that be through reviews on third party websites or on the official website of a brand. A business should invest in on-line customer service to avoid people being unhappy with waiting on the phone to talk to an operator. An FAQ section can save you some of the customers enquiries. In the same way, a customer service chat or forum can help those who need assistance. Most people prefer on-line customer service to talking to an operator. 3. Introduce a loyalty program Loyalty programs are maybe one of the most common tools out there that brands use and this may come as an obvious statement, but […]
August 18, 2015
Recent history and advance in technology has brought many changes to the marketing playing field. Customer expectations are at an all time high and the influence mainly comes from social media. Which is why you need brand advocates to help you engage with your customer base.
August 4, 2015
Welcome to our last post for the responsive design series. If you missed our previous posts, be sure to check them out here. In this post we will provide you with a check-list of things you need to consider when making your website responsive. 1. Lighten the load Make sure our website is fast when being loaded. According to Google, around 70% of mobile users will leave a page if it takes more than 5 seconds to load. Make sure the images you use on the website are compressed as much as possible to allow short loading times. 2. Make it touch screen friendly When using fingers to navigate around websites you are less precise than when using a mouse. Make sure the buttons on the site are big and easy to spot. Allow your content to interact with the device it is being seen on. 3. Be clearly readable Smaller screens mean smaller fonts, make sure you choose a font that is just as clear when being read on a big desktop pc or on a smartphone. 4. Be shareable Enable shareable content for users to quickly like, comment and share to other users from any device and across platforms. 5. Stack elements Work out which elements are important for your users when accessing your site on the go and make sure all your core information is there. If you feel like your website needs a makeover or isn’t responsive enough then get in touch and see if we can work with you. [contact-form-7 id=”400″ title=”The contact form”]
July 15, 2015
There is no denying that this era’s customers are smarter in choosing which businesses and services they decide to associate with. There is a plethora of information available to them from the brands themselves as well as the many voices in social media. However, they are now also more distracted and more sceptical than ever when it comes to being bombarded with promotion. Millennials, who have grown up with social media as a marketing tool, are very savvy when it comes to being marketed to, and are the most active at opting out of communications if they feel overwhelmed. There are many challenges for marketers, as they perform various tasks to maximise reach, convert the enlightened and build customer loyalty. Social media is great for reaching high engagement levels and pushing great content. More so now that mobile is overtaking our daily life. Brands need to optimise their social media presence and digital content experience to open up to the amazing opportunities today’s technology can deliver. If you can master the 3 tips listed below to improve customer satisfaction, you’ll be in a great position to draw in those meaningful connections while at the same time creating genuine associations with completely new groups of people. 1. Influence and encourage fans to be loyal and involved. We live in a world where marketing isn’t as exclusive as it used to be. Trends are set by the press, niche influencers and your client base. In light of this new reality, retailers need to use creative approaches to interact with consumers, in which they are engaged as brand promoters. If customers can relate personally to content, they’re significantly more prone to share it. 2. Let go and practice platform agnosticism. In this modern era, there is no need for digital marketing campaigns to only drive traffic to destination […]