October 14, 2017
Arrange our FREE in-venue social media marketing workshop and we'll show you how to engage with new audiences using social media and convert them into customers.
September 14, 2017
The last few years has seen venues capitalising on our desire to remain connected wherever we are and, understandably, providing this service will likely raise a customer’s opinion of a venue which in turn can lead to an array of attractive outcomes like increased customer satisfaction, higher footfall and greater spend through smarter in venue digital marketing.
July 7, 2017
True to our namesake, The Island provides nothing but the best in travel digital marketing to invigorate your brand, build your legacy and aid your business
April 7, 2017
Discover how The Island worked their strain of travel digital marketing magic on Ocean Holidays, and how over the years we came to own their full brand set
November 11, 2015
Today’s topic is mobile SEO to underline the fact the world is really going mobile. Everywhere you look nowadays you see people hunched over smartphones. You can really say the world is turning mobile. With a smartphone you can perform almost any task you wish and most times it offers more capabilities than a personal computer. This is also due to mobile SEO.
November 4, 2015
Today we will be going over 6 of the most common mistakes of social media marketing. Social media marketing is a growing world and more and more businesses are diving head forward into it. Using social media will allow you to reach out to a broader target audience and create greater brand awareness. How do you know though which is best approach for you? Hopefully you’ll be in a better position after reading about these mistakes of social media marketing. 1. You need to use every social media network out there This is probably the easiest to avoid. Think about your target audience and where they are likely to be. If you are marketing to businesses you target market is most likely going to be on LinkedIn. More of a B2C business? Then Facebook and Twitter are your best options. Now that Instagram allows adverts you can even adopt a strategy for the younger audiences based on visuals. 2. Social media is a different strategy Truth is social media marketing forms a part in every SEO strategy alongside a plan to get greater engagement and brand awareness. It can be a way to drive traffic to your site, especially if you are using content marketing in your strategy. Social media should be treated like any other marketing channel. Segment, target and position and then use data to analyse the results. 3. Google+ is a nightmare Most people know of Google+ for all the wrong reasons but it can be part of a successful social media marketing plan. Don’t underestimate it as it allows you to reach a further audience, and being part of Google it will have an impact on your organic search ranking and traffic. 4. It’s about immediate interaction Don’t get sucked into one of the most common mistakes […]
October 28, 2015
Digital marketing is a skill that can be mastered with a lot of practice through time. To get there you can obviously go through some bad times. That means also learning how to improve digital marketing results. This is something inevitable and today we will explore eight ways to overcome them and turn them around.
October 14, 2015
When it comes to the web in this modern day and age, especially e-commerce websites, mobile optimisation is key. Without it you are potentially missing out on a percentage of sales. Research shows that a massive 57% of mobile users if the loading time is more than 3 seconds.
September 18, 2015
Twitter can be a really useful platform for any size of type of business. It can also prove useless if you are not implementing the right type of engagement tactics. This blog will focus on 10 of the most important tactics to help increase Twitter engagement levels.