July 27, 2017

Our unique digital marketing agency process means we Brand, Build and grow your Business

Our unique Brand, Build, Business™ process sets the foundation that The Island stands on and it’s our way of life. In the years when The Island was first starting out as a digital marketing agency, our Director, Marcel Cowan decided to unite these building blocks into a working philosophy based on the simple idea that strengthening one is effective, growing two is better, but by integrating all three – anything can be achieved. That’s why The Island will always take a holistic approach to working with you in offering you our expertise as a full service digital marketing agency to ensure your story is told to the fullest. Welcome to Brand, Build, Business™. Brand We start by focusing on your brand, your voice and how you want it to be heard. Our creatives have years of experience in identifying what audiences look for in a brand and more importantly how to integrate this with a brand strategy tailored to you. Whether you want to start from the ground up or just redefine how customers engage with you, we’ll work with you to shape an identity and personality that can be used as a foundation on which to build your company, product or service. Build Once your brand has been established we get to work on building a digital presence that will serve as a responsive, visual touchpoint from which to invite engagement. Expertly designed websites and campaigns spanning everything between print, to web design and development, SEO and social media is what you can expect from us when we build for you, all fully managed and tracked to ensure the growth of your business from utilising your newly created assets. Business This is what makes us a full service digital marketing agency and what makes our process so effective. Drawing on over ten years of experience, we […]
July 22, 2017

As an expert sports marketing agency we will enhance your clubs asset values through branding and marketing

Sporting clubs who have catapulted themselves into similar arenas as the marketing giants of today are those who time and time again deliver meaningful brand messages and those who make prolific use of every relevant asset at their disposal. But in our noisy digital landscape how can you activate your brand and retain club members? How can you encourage your fans to engage with your products and assets? That’s where we come in. The Island Agency takes a holistic approach to brand management and has proven its success in working as a sports marketing agency to measurably improve digital channels by a minimum of 25%, guaranteed. Brand, Build, Business We pride ourselves on a simple but very special way of solving problems that provides you with everything from your strategy to your social, your identity to your implementation. This takes us through three steps, Brand, Build and Business to ensure that every aspect of your enterprise has been addressed and tailored for maximum impact on both fans and sponsorship partners alike. Brand Here at The Island we thrive on bringing brands to life. The untapped potential for many sports brands can be a game-changer and realising that potential is what we do best. We’ll deliver brand strategy that’s in line with your club’s personality, provide design expertise to give an unparalleled visual experience to your fans and streamline how you present your assets. But with all the different assets a sports club can have; merchandise, player engagement, package offers, school camps and clubs and so on, what’s the best way to brand these? We think – why not brand all of them? With our proven steps applied to each asset, sports clubs can identify and create value for their most popular assets and grow those that need more attention. We make it […]
January 18, 2016

Sports Marketing Agency: The Island lead the campaign for Tie Break Tens Tennis Tournament

A new tennis season and a new opportunity for The Island to prove itself as a sports marketing agency. The 2016 tennis season begins today as the Australian Open in Melbourne throws open its gates to fans. The runner up in the men’s event in 2015 was Andy Murray. This was the fourth time he had lost in the Australian Open Final – an open era record. It may be the first tennis Grand Slam of the season, but Andy Murray has kept himself very busy over the winter months, and so have we. Here at The Island, we had yet another chance to flex our muscles in a sports marketing agency capacity. While Andy Murray was the runner up in the first ever Tie Break Tens tournament – a new short format for tennis – at the Royal Albert Hall in December, The Island took the lead on all web, print and marketing. The hugely successful event saw us implement a full media campaign including a fully responsive SEO optimised website and design advertising for print, billboards and social – featuring tennis stars Andy Murray, John McEnroe and Tim Henman. Click here to read more about our design, digital and sports marketing agency work for tennis.      
December 10, 2015

Tie Break Tens – exciting new concept in tennis

Tie Break Tens is an exciting new concept in tennis, think 20/20 for cricket, and The Island were lucky enough to be asked to design and build the website as well as all the marketing and promotional collateral. It was a hectic few months as anything brand new tends to grow organically so we had to be totally adaptable to changing formats and requests from all stakeholders in the event. The night itself was a massive success with Andy Murray, John McEnroe, David Ferrer, Tim Henman and, eventual winner, Kyle Edmund gracing the TBT court. With any new concept there are tweaks and changes that can be made but it was amazing to be part of a revolution in a sport. Click here to read more about all the work The Island created for Tie Break Tens tennis.
October 28, 2015

How to improve digital marketing results

Digital marketing is a skill that can be mastered with a lot of practice through time. To get there you can obviously go through some bad times. That means also learning how to improve digital marketing results. This is something inevitable and today we will explore eight ways to overcome them and turn them around.
September 8, 2015

5 Key tools: Social Media for Charities

When it comes to social media for charities, they are generally in a better position than normal commercial brands. They have an enthusiastic, emotionally connected supporter base readily available, prepared to sing their praises. However, that does not mean success is to be taken for granted. With organic reach squeezed and a large number of brands scrambling for space on your news feed, it is getting increasingly hard to draw in the individuals that actually matter. That said, charities do have a hidden weapon up their sleeve. Here are The Island’s top suggestions for social media charity campaigns. 1. Create content without forgetting your followers. It happens time and time again, charities market their new efforts while forgetting about their core supporters. Your social presence is down to their approval so they need to be treated with added care. What do we mean by this? Make sure each mention, post, photo, video, pin and so forth is noticed. The simple gesture of liking and commenting will be enough. Pair this with a quick reaction and you will guarantee yourself a very satisfied supporter. Don’t get us wrong, content is still essential for social media, but your audience is out there and needs to be engaged. 2. Tune in and listen. Increasing your data metrics is part of the goal but in most cases it doesn’t actually pay off. Listening to your audience does. Gain knowledge by observing what your audience and supporters are doing. In the long run, analysing user generated content or accumulating mentions, will turn out to be beneficial. 3. Measure it. It goes unsaid in 2015, nonetheless there are many brands that don’t take advantage of their ‘social’ pages and what they can do with them. Actual in depth analysis goes a long way compared to just counting re-tweets […]
August 6, 2015

8 marketing trends driving the future

We are half way through 2015 and Google algorithms, content strategy and mobilisation are still the buzz words in marketing. But what trends will remain? What will be the most popular? What is the next big thing? In this article The Island wants to give you an overview of what conversations are happening in the world of marketing and what the on-line world is saying the top 10 trends will be in the coming years for marketing. 1. Mobile is going to be front and centre (more than it already is) Evolution in technology and what consumers use mobile tech for makes this one of the major influencers of the trends to come. Mobile tech allows brands to create a more personal relationship with its consumers, wherever they are, and whatever they are doing. 2. Transparency will be key to brand-customer relationships. Right now, customers are looking for more engagement from their favourite brands. Genuine brands, who are straightforward with what they deliver to consumers, will see positive effects of their behaviour. It’s all about a good chat, not a good sell. 3. The demand for quality content will not slow down. Content, especially visual content, will be head of the pack when coming to the online marketing world. The customer is definitely being lead by their eye and, in a way, it feels like a more traditional print attitude to advertising. Grab them with the visual. Additionally, the rate at which a brand can create quality content will have a big impact on their success. 4. Customer produced content will be even more important. The strength of user generated content will surpass that of brand created content as brands start to give marketing power to their customers. From on-line reviews, to social media posts and blogs, brands will need […]
July 30, 2015

4 Reasons you need to partner with an agency for your SEO

While there are advantages of having in-house personnel manage your SEO campaigns, there are many more that come with partnering up with a dedicated digital agency, specialized in SEO. Here is a list of some core advantages. 1. Ongoing training and expertise. Search engines are dynamic, rankings and visibility change every time the search algorithms are updated but it can also mean new opportunities for you. Understanding this is critical to a business and its success. It is vital to have ongoing search engine marketing training. This is exactly the job a digital agency performs. They monitor and stay ahead of industry trends. 2. Resources at hand. There are many parts to an effective SEO program, many ongoing. A successful SEO plan doesn’t favour one or the other element but it creates a balance. Think about an SEO program as a table and the elements the legs. If one of these is missing you are bound to have a lopsided table. Balance them out and you will be working with a well-oiled machine. Here are some examples: Keyword research Content edits Inbound connections Social/search integration On-line reputation management In-depth reporting 3. Team v. Individual. This probably goes unsaid, but would you prefer to have a team of specialists working on the project or an individual managing your account? Agencies offer a team of experts that will be constantly monitoring and working on your account. Something to remember: having a dedicated team means that time and resources are more efficiently allocated to perform tasks that produce results. 4. Cost effectiveness One of the biggest constraints that decision makers face is the question of how much does a certain service cost. If you were to hire an SEO specialist to keep in-house it would mean a salary plus a benefits package. When hiring an […]
January 16, 2015

Looking to grow business with social media this year?

At The Island we work with our clients to setup and implement strategies, designs and processes that make the most of vital digital channels to increase awareness, leads and sales opportunities. Click to find out more