Category Archives: Branding

Our unique digital marketing agency process means we Brand, Build and grow your Business

Our unique Brand, Build, Business™ process sets the foundation that The Island stands on and it’s our way of life. In the years when The Island was first starting out as a digital marketing agency, our Director, Marcel Cowan decided to unite these building blocks into a working philosophy based on the simple idea that strengthening one is effective, growing two is better, but by integrating all three – anything can be achieved. That’s why The Island will always take a holistic approach to working with you in offering you our expertise as a full service digital marketing agency to ensure your story is […]


As an expert sports marketing agency we will enhance your clubs asset values through branding and marketing

Sporting clubs who have catapulted themselves into similar arenas as the marketing giants of today are those who time and time again deliver meaningful brand messages and those who make prolific use of every relevant asset at their disposal. But in our noisy digital landscape how can you activate your brand and retain club members? How can you encourage your fans to engage with your products and assets? That’s where we come in. The Island Agency takes a holistic approach to brand management and has proven its success in working as a sports marketing agency to measurably improve digital channels by a […]

Sports Marketing Agency: The Island lead the campaign for Tie Break Tens Tennis Tournament

A new tennis season and a new opportunity for The Island to prove itself as a sports marketing agency. The 2016 tennis season begins today as the Australian Open in Melbourne throws open its gates to fans. The runner up in the men’s event in 2015 was Andy Murray. This was the fourth time he had lost in the Australian Open Final – an open era record. It may be the first tennis Grand Slam of the season, but Andy Murray has kept himself very busy over the winter months, and so have we. Here at The Island, we had […]

tie break tens website build

4 essentials for your branding strategy

Every business needs a good branding strategy, no matter the size. Branding is what gives your customers their first impression and what they can expect from you as a business. A brand isn’t just a simple logo, it is everything connected to it. Branding is image, tone of voice and more than ever a community. You can develop this in many ways, and the first obvious choice is starting with your website, leading to all digital and non digital strategies. These 4 essentials for your branding strategy will get you started whatever your business. 1. Decide the image you want […]

how to develop branding strategy

5 Ways to gain customer trust in the digital era

In this day and age things have changed when it comes to engaging with customers. Long gone are the days when in order to build a relationship with customers there had to be a face-to-face interaction. All of these encounters have been moved to the on-line marketplace. This said relationship building is still a core business need. Here are The Island’s 5 suggestions on how to gain customer trust in the digital era. 1. Use social media to reach customers The best place to connect with fans. Consumers are getting to the point where they are used to reaching their favourite […]

gain customer trust online

A sports mascot is for kids and for brand

The new Partick Thistle mascot is causing some controversy throughout sport and social media. Kingsly, designed by Turner Prize nominated artist David Shrigly, was created to launch the relationship between the club and US investment firm Kingsford Capital. It has to be said that it is unusual for a mascot as it in a line up of other mascots it is probably the last one you would want to cuddle. However, it has achieved massive PR for the club and is line with their motto for next season, “Not so cuddly anymore”. I remember when The Island re-designed Digger, the […]

mascot design for sports businesses