September 8, 2017

Enhance your Sales & Marketing with our FREE Brand & Digital Audit

Book our FREE Brand & Digital audit and we will come in and show you ways we would improve your sales and marketing, in-bound leads and conversion.
July 27, 2017

Our unique digital marketing agency process means we Brand, Build and grow your Business

Our unique Brand, Build, Business™ process sets the foundation that The Island stands on and it’s our way of life. In the years when The Island was first starting out as a digital marketing agency, our Director, Marcel Cowan decided to unite these building blocks into a working philosophy based on the simple idea that strengthening one is effective, growing two is better, but by integrating all three – anything can be achieved. That’s why The Island will always take a holistic approach to working with you in offering you our expertise as a full service digital marketing agency to ensure your story is told to the fullest. Welcome to Brand, Build, Business™. Brand We start by focusing on your brand, your voice and how you want it to be heard. Our creatives have years of experience in identifying what audiences look for in a brand and more importantly how to integrate this with a brand strategy tailored to you. Whether you want to start from the ground up or just redefine how customers engage with you, we’ll work with you to shape an identity and personality that can be used as a foundation on which to build your company, product or service. Build Once your brand has been established we get to work on building a digital presence that will serve as a responsive, visual touchpoint from which to invite engagement. Expertly designed websites and campaigns spanning everything between print, to web design and development, SEO and social media is what you can expect from us when we build for you, all fully managed and tracked to ensure the growth of your business from utilising your newly created assets. Business This is what makes us a full service digital marketing agency and what makes our process so effective. Drawing on over ten years of experience, we […]
July 22, 2017

As an expert sports marketing agency we will enhance your clubs asset values through branding and marketing

Sporting clubs who have catapulted themselves into similar arenas as the marketing giants of today are those who time and time again deliver meaningful brand messages and those who make prolific use of every relevant asset at their disposal. But in our noisy digital landscape how can you activate your brand and retain club members? How can you encourage your fans to engage with your products and assets? That’s where we come in. The Island Agency takes a holistic approach to brand management and has proven its success in working as a sports marketing agency to measurably improve digital channels by a minimum of 25%, guaranteed. Brand, Build, Business We pride ourselves on a simple but very special way of solving problems that provides you with everything from your strategy to your social, your identity to your implementation. This takes us through three steps, Brand, Build and Business to ensure that every aspect of your enterprise has been addressed and tailored for maximum impact on both fans and sponsorship partners alike. Brand Here at The Island we thrive on bringing brands to life. The untapped potential for many sports brands can be a game-changer and realising that potential is what we do best. We’ll deliver brand strategy that’s in line with your club’s personality, provide design expertise to give an unparalleled visual experience to your fans and streamline how you present your assets. But with all the different assets a sports club can have; merchandise, player engagement, package offers, school camps and clubs and so on, what’s the best way to brand these? We think – why not brand all of them? With our proven steps applied to each asset, sports clubs can identify and create value for their most popular assets and grow those that need more attention. We make it […]
January 18, 2016

Sports Marketing Agency: The Island lead the campaign for Tie Break Tens Tennis Tournament

A new tennis season and a new opportunity for The Island to prove itself as a sports marketing agency. The 2016 tennis season begins today as the Australian Open in Melbourne throws open its gates to fans. The runner up in the men’s event in 2015 was Andy Murray. This was the fourth time he had lost in the Australian Open Final – an open era record. It may be the first tennis Grand Slam of the season, but Andy Murray has kept himself very busy over the winter months, and so have we. Here at The Island, we had yet another chance to flex our muscles in a sports marketing agency capacity. While Andy Murray was the runner up in the first ever Tie Break Tens tournament – a new short format for tennis – at the Royal Albert Hall in December, The Island took the lead on all web, print and marketing. The hugely successful event saw us implement a full media campaign including a fully responsive SEO optimised website and design advertising for print, billboards and social – featuring tennis stars Andy Murray, John McEnroe and Tim Henman. Click here to read more about our design, digital and sports marketing agency work for tennis.      
October 6, 2015

6 tips for hospitality websites you should know

Hospitality websites are fiercely competitive. The key is to make information easily accessible to the users. If this isn’t true on your website, the guest will leave and visit the next website that popped up on Google.
September 18, 2015

10 Tactics to increase Twitter engagement

Twitter can be a really useful platform for any size of type of business. It can also prove useless if you are not implementing the right type of engagement tactics. This blog will focus on 10 of the most important tactics to help increase Twitter engagement levels.
September 17, 2015

4 essentials for your branding strategy

Every business needs a good branding strategy, no matter the size. Branding is what gives your customers their first impression and what they can expect from you as a business. A brand isn’t just a simple logo, it is everything connected to it. Branding is image, tone of voice and more than ever a community. You can develop this in many ways, and the first obvious choice is starting with your website, leading to all digital and non digital strategies. These 4 essentials for your branding strategy will get you started whatever your business. 1. Decide the image you want your business to portray.  This is the first step of the process. What image should represent you? What is your business’ identity? To get to that, all you need to do is come up with a few simple pieces of information: Define your mission, values and goals If consumers choose your services/products, what sets you apart from your competitors? What should your messaging be? How are you currently perceived by the public? Is it the way you want it? Market research is your best option here. Find out what the needs, desires and habits of your target audience are. In this way you will get a good understanding of what it is you can deliver. If you dig long and hard enough you will be able to tailor your strategy for the majority of your branding efforts. 2. Create content that conveys your branding messaging.  Quality content can best represent your brand. Make sure all the content that is created follows the same general idea behind your business branding. Keep these few tips in mind when starting to develop branded content: Choose the right time and relevant topics Choose a voice and stick with it Never forget your mission and values, […]
September 1, 2015

5 Ways to gain customer trust in the digital era

In this day and age things have changed when it comes to engaging with customers. Long gone are the days when in order to build a relationship with customers there had to be a face-to-face interaction. All of these encounters have been moved to the on-line marketplace. This said relationship building is still a core business need. Here are The Island’s 5 suggestions on how to gain customer trust in the digital era. 1. Use social media to reach customers The best place to connect with fans. Consumers are getting to the point where they are used to reaching their favourite brands through social media. People value others opinions and where best to find them? In a recent study Deloitte, proved that 75% of on-line Americans say social media channels influenced their shopping behaviour. In the same study 84% of people report using digital for shopping-related activities before or after their most recent trip to a store. Not having a social media presence can make a consumer wary of your brand. 2. Customer service can take place on-line No matter what happens, consumers will always want to have a say in what businesses are doing whether that be through reviews on third party websites or on the official website of a brand. A business should invest in on-line customer service to avoid people being unhappy with waiting on the phone to talk to an operator. An FAQ section can save you some of the customers enquiries. In the same way, a customer service chat or forum can help those who need assistance. Most people prefer on-line customer service to talking to an operator. 3. Introduce a loyalty program Loyalty programs are maybe one of the most common tools out there that brands use and this may come as an obvious statement, but […]
June 23, 2015

A sports mascot is for kids and for brand

The new Partick Thistle mascot is causing some controversy throughout sport and social media. Kingsly, designed by Turner Prize nominated artist David Shrigly, was created to launch the relationship between the club and US investment firm Kingsford Capital. It has to be said that it is unusual for a mascot as it in a line up of other mascots it is probably the last one you would want to cuddle. However, it has achieved massive PR for the club and is line with their motto for next season, “Not so cuddly anymore”. I remember when The Island re-designed Digger, the mascot for London Irish, and how careful we had to be to ensure kids could still associate with him and carry on their idolisation. The new real-life Digger was leaner, and much less dog eared, than the previous one. We unveiled him on the first game of the season at the new Digger’s Pound – a kids’ play area in one of the main concourses. Most kids were pleased to see him, but others thought he had changed a lot. But we were ready. We explained to all the doubters that it was Digger, but he had been in pre-season training with the team and was no much fitter and leaner. That seemed to work. Plus, we had a new cartoon version and a club that the kids could join to feel even more a part of the London Irish family. The bond kids have with the mascot is not to be knocked. They really do love them – as do the parents who like to get their photo taken with them just as much. Partick Thistle sound like they have a few more surprises up their sleeve to continue this new brand message which they hope to really push […]