How to design a high-converting email newsletter
An email newsletter is a message that is sent out to subscribers typically on a regular interval. Email newsletters may be sent daily, weekly, bi-weekly, monthly, or even annually. The content of email newsletters varies with each edition.
Does your business send an email newsletter? Are you stuck with getting unsatisfactory results? It could be down to the design.
Today The Island will be taking you through a short list of suggestions that could improve the turnout of your email campaigns.
1. Use a familiar ‘From’ name
The key to success here is to use a name that is familiar with your subscribers. Someone or something they will recognize. The sender and subject lines are the first impression a marketer can leverage on for people to engage with their newsletter.
2. Break your newsletter down into chunks
It may seem fairly straight forward but most people will read emails by just skimming over the content of it. Long emails with lots of text for newsletters don’t work at all. The best solution is to break your email down into smaller chunks of content. Breaking it down allows subscribers to quickly identify any information and content that meets their interest. The key notion is to not overload readers with text, rather spark their interest with creative titles and images.
3. Use segmentation and target your subscribers
There is no need for your users to receive the same content when it is a really easy process to target what they see. This means that the campaigns you send out will appear to be more relevant to the receiver and consequently it will improve chances of click-through activity. So take your time and go through your list of subscribers and tailor your newsletter as much as possible for the best results.
4. Use visuals for each segment containing content
The average time a person reads a newsletter is around 51 seconds. If you think of it, that is hardly any time at all. Visuals will help attract those who have no time to read and are attracted by a good looking image that will make them click for more. Images can really help you deliver your message without the need for lengthy explanations.
5. Create a fuss-free footer
There is no need for over-designing the footer. It is an important part of the email just like the header, it give your newsletter a sense of completeness. Here your readers expect to find contact information and links to social media platforms where they can share it. Also it is important that you include a visible unsubscribe button. Making it hard for someone to unsubscribe is bad for your reputation. Remember it is better to have 50 newsletter with which people engage than 500 that are immediately deleted.
6. Test. And test again
Always remember to test your email by sending it to yourself and opening it on different email clients and devices. Make sure all your links are correct and that nothing is out of place. There is nothing worse than receiving a newsletter that looks bad and doesn’t link back properly.
By following these tips you are most likely going to get the most out of your email marketing campaigns.
If you have any questions or would like to discuss email marketing fill in the form below.
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