How customers can be your brand advocates

Recent history and advance in technology has brought many changes to the marketing playing field. Customer expectations are at an all time high and the influence mainly comes from social media. Which is why you need brand advocates to help you engage with your customer base.

Social media has allowed customers to bolster their expectations when it comes to customer service and choice thanks to an array of social media and non-traditional web apps.

Consumers are now looking at information through digital channels and are then sharing the information they find, review products, recommend and so on. This is where it is easy to say how big an influence customers have when it comes down to a brand’s success. Content created by these users, influence potential customers and that is why we can say they can turn into a brand’s most powerful supporter.

The consequence of this situation is that all brands are forced to innovate and shape their digital strategies accordingly to customer satisfaction, customer service and brand loyalty.

Tactics that focus on customers are key to a brand’s success.

On-line reviews and forums discussing your brand are an amazing tool for great customer service and for your marketing efforts. The benefits don’t stop just there though. The most immediate benefits are those concerning brand loyalty and brand awareness. The third benefit to complete the trio is sales.

How can customers be your brand’s best salesperson?

This study proves how sales can increase by around 50% when consumers visit an on-line community and that 79% of consumers who actively engage with a brand on-line would buy again from the same brand.

All these communities combined can turn things around for businesses. They allow a brand to build a very close connection with all customers and the key influencers who as mentioned previously are more vital than ever. Unlocking this potential through content production and good recommendations will potentially lead to better brand engagement and loyalty, but more importantly turn your customers into your most effective salesperson.

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