5 Tips to boost your business using Twitter
The attention social media is receiving is going to last a long time, today we will focus on Twitter. If your ultimate aim is to grow your business, and overtake your competitors, then now is the right time to master the social media platforms out there.
5 Tips to Boost your Business Using Twitter
- Interact with your followers
Marketers have the tendency to forget that Twitter and other social media platforms are not like old school tools like TV broadcasts. You don’t need to sell every time you publish something. If you only post links back to your own website with the intent of selling then most people will just unfollow as they will find it annoying. The ‘trick’ is to engage as much as possible with other users. Follow influential people that are in an industry that is relevant to yours. Talk to people and interact with those who decide to follow you, start a conversation.
- Offer Twitter exclusive promotions
If prospective clients find out that you offer exclusive deals, to those who follow you, then be assured that they will soon follow suit. Social marketing is about giving your customer the added value that they seek. By giving out discounts during certain periods you are sure to attract attention and therefore create value.
- Create an identity for your brand
Make sure that your profile encompasses every little detail of your business to maintain the identity that you have created. Create a ‘persona’ that is interesting and appealing to your ideal customer. If you follow these steps people will recognize your brand and start to have ‘feelings’ towards your company. The objective of doing so is to create a long lasting relationship.
- Send people to your site.
Provide your followers with little snippets of longer content that links directly to your website. Be careful as this links back to our first point, don’t make your feed all about links. Alternate your tweets with content that redirects to you site and interactions with other users.
- Find local customers
On twitter global reach is no problem whatsoever, but if you are a smaller business you need local support. Look for those who are in your area and already have an established presence online, the next step is to interact with them.
If you combine the uses of Twitter for your local area, a non-virtual word of mouth will also be one of the benefits.
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